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  • Haines Media

Fm+1 Photography Exhibit

Fm+1 have recently signed on to Haines Media. Fm+1 is an image capture agency creating visual content and storylines that document real stories and real places. By creating high end and highly detailed imagery via photography, Fm+1 ensures classic and timeless realisations.

Haines Media have taken upon their PR services for their upcoming exhibition Light.Ash.White. A photographic series by Evan Hancock. The series showcases the rebirth of Victoria’s Black Saturday bushfires in 2009. To mark the tenth-year anniversary, Fm+1 and Evan Hancock have created beautiful black and white photographs to narrate the regeneration of the landscape of the affected regions such as Marysville, Kinglake and Lake Mountain.

With the time frame of five weeks, Haines Media have worked diligently and efficiently with the organisation of the upcoming event. We have generated exposure to the launch of the upcoming exhibition. Targeted potential buyers to attend the event. Curated a guest list of over 400. Exclusively created PR boxes to formally invite guests. Whilst forming an executive strategy surrounding Light.Ash.Whiteand Fm+1.

Haines Media are currently in the process of promoting the event whilst incorporating traditional media strategies. For this campaign, Haines has tactically promoted and targeted audiences through authentic strategies. This meaning, the typical social media strategies were not used as it did not align within the brand. At Haines we are always diligent in creating new methods of promotion and targeting audiences in a new and exciting manner whilst also adhering to the brief of our client.

Light.Ash.White exhibition will be running from 5 February – 16 February 2019 at fortyfivedownstairs.

You can find more information about the exhibit on their website;

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