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How Can Video Production Help Your Business?

Creating video content for your business can be a time consuming and expensive endeavor if you’re not experienced, but it has become a vital part of any modern marketing plan. According to research, 76% of business owners and marketers think that video marketing has had a direct positive impact on their business with more than 60% of those people planning to increase their investment in video content.

Everyone knows that Google is the world's most used search engine, but what’s not widely known is that YouTube ranks second. There is a massive demand for video content on the Internet, it’s predicted to represent 74% of all Internet traffic this year, making it more important than ever for your business to have some video content out there.

Consumers are constantly bombarded by words and images online, and video can be a great way to cut through that and gain some attention. Statistics show that almost 4 times as many consumers would prefer to watch a video about a product rather than read about it. Videos are also much more likely to be shared by consumers, which can help your content go viral and increase its reach without any additional advertising costs.

The rapid increase in technology makes it easier than ever to create professional videos, while keeping costs low. The advancement of camera technology means that even videos shot on normal smartphones can be produced to look like a Christopher Nolan film.

At Haines, we have the know-how and experience to create high quality promotional videos that will engage your target market and help them get to know your business. Get in touch with us today if you think video content could help your business.

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