Are Social Media Influencers Worth The Investment?

In recent years social media influencers have become one of the most popular ways to advertise your business to the masses, with Bloomberg estimating that roughly $255 million is spent on influencer marketing each month, with that number expected to continue to rise. But are they actually worth the money? The rise of bots and bought followers means that any influence these “influencers” actually have, can be difficult to assess. Online followers can be bought for as little as 3c a follower, with likes and comments costing roughly the same amount. So why are businesses still spending money on advertising that might only get seen by robots? Studies have shown that consumers have a lot m


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