Are Your Marketing Efforts Conducive to Growth?

6 Tips for Aligning your Marketing Strategy with Business Goals The modern, dynamic business environment requires an integrative and holistic approach to your business activities. Whilst in the past business functions may have retained at least an element of inter-organisational independence, congruent business structures on both a domestic and multinational scale are critical to the alignment of organisational goals. As such, your marketing strategy must align with your broader business strategy. If you are seeking to grow your business through development in existing markets or penetration of new markets, a marketing strategy based merely on brand awareness will only exhibit a disconnect b


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