If you’ve just recently started a new company you may be weighing up whether or not to have a blog on your business’ website. Depending on what your business does, you may not initially see the benefit in regularly posting but it does have its advantages.
The biggest advantage a blog can give your business is the boost it gives your SEO. New content and pages on your website increase your visibility on search engine results, and its gives you more opportunities to put keywords into web pages that will help your business appear higher up the list on searches.
Another positive aspect of having a blog on your website is the connectivity it can give you to your websites visitors. Allowing people to comment and post underneath your blog can get a dialogue going between the business and its customers, fostering loyalty towards the brand.
If you use your blog in the right way it can help to position your business and brand as an industry leader, making your website the place to go for all the best insights and opinions on the latest news in the industry.
If your business is on social media then running a blog is a great way to provide your social channels with high quality content that’s unique but also very “on brand”. Posting interesting blogs and articles from other websites can be a great way to build up a following but sometimes the tone and vibe of the article may not fit your brand perfectly.
Creating your own content gives you complete control over what is written, allowing you to perfectly fit it to your brand. If the written word isn’t your strong suit then podcasting is another avenue you might want to consider in order to promote your brand. Check out our blog on audio advertising if you’d like to know more:
If you think your business needs a blog but don’t have the time or resources to do it yourself, get in touch with us today.