NEWS

2018 Marketing Plan

A good marketing strategy is a key element of success in the modern business world. It’s a great way to give your business a clear direction and path, and without it your business can lose focus. Here are the 5 major factors you need to consider when writing a marketing plan. Passion Most small businesses start because the founder has a passion for the product or service their selling and it’s important not to forget this when creating your marketing plan. The plan should be a reflection of that passion and your marketing should express that passion to the customer. Understand Target Market When writing a plan one of your starting points should be identifying your target market, but what’s p

Last Mile Logistics

Australians are in the top ten in the world when it comes to spending on ecommerce and with online sales expected to exceed $32 billion this year, Australian businesses are beginning to realize that success in online retail selling is not all about your product and website. Customers want their goods as quickly as possible without having to pay exorbitant delivery fees, so having an efficient logistics setup is vital for all e-commerce businesses. One of the most important aspects of logistics is the “last mile”. That is, getting the product from destination hubs like warehouses and ports to their final destination (the customer). Despite only having a relatively short distance to travel, th

New Year Planning

As the year winds up and the festive season begins, businesses need to make sure they have a plan in place for the year ahead. Here’s a few tips to ensure that your new year’s business plan will lead to success in 2018. Evaluate your current position The first step writing up your business plan for the New Year is to evaluate where you are as a business right now. Looking back on last years plan is a great place to start, evaluating which goals were achieved, which ones weren’t and the reasons why. This will also help you figure out what you need to do this upcoming year in order to be successful. Evaluate Business Processes Have a look at how your business operated last year and whether th

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