NEWS

4 Marketing Trends for 2018

1. Micro-influencers Influencers are a great way to advertise your brand. Statistics show that a recommendation from an influencer carries a lot more weight with consumers than a regular advertisement and 95% of marketers who use influencers in their marketing strategy believe it’s effective, but are consumers becoming wary of them? Rather than utilizing influencers with millions of followers, expect marketers to spend more money on “micro-influencers”, that is, influencers who have a following of 1,000-100,000 people. The data shows that they are around 4 times more likely to get a comment on a post than someone who has 10 million followers, and as well as having more consumer trust they

End Of Year Checklist

For a lot of businesses December can be a busy period, and reaching the end of the year often feels like you’ve made it over the finish line and can finally relax for a little while. But, utilizing this time wisely and working on reviews and planning for the year ahead will help to ensure that your business is even more successful in 2018. So what’s on your end of year checklist? Review One of the first steps on your end of year checklist should be reviewing all your major achievements for the year and sharing it with your staff. This not only give you and your staff a sense of accomplishment for the year, but also makes it a lot easier to figure out what projects/goals need to be improved.

Audio Advertising Is Not Dead

In recent years video content has taken over the Internet and social media. Facebook, Instagram, Snapchat and Twitter have all had big rises in the amount of video content that appears in users feeds, with an estimated 90% of all shared content on social media being video. Companies and brands are rushing to get as much video content out there as they can, to keep up with the demand, but that doesn’t mean they should be ignoring audio advertising. Despite all the doom and gloom for traditional media platforms, commercial radio has been a steady performer in recent years with an estimated advertising revenue total of $774 million for the 2017 financial year. This is a slight drop from the 2

Social Media Trends in 2018

Social media platforms are constantly evolving and changing as new technology gets implemented and new trends take over platforms. Advertisers are going to have to adjust and keep ahead of these trends so they can get the most out of their social media advertising budget and reach as many people as possible. So what trends can we expect to take off in 2018? Influencers Influencers are already a key part of any advertisers marketing mix, and as consumers continue to trust traditional advertising less and less, expect more companies to rely on social media influencers to advertise their products. Studies have shown that around 74% of social media users look to their feeds for advice when mak

Amazon Entering Oz

From humble beginnings running Amazon out of his garage, Jeff Bezos has managed to turn his company into one of the largest in the world, with an estimated market value of over $US500 billion. In the US around 43% of all online sales now go through Amazon, and with the retail giant planning an upcoming launch into Australia, local retailers are going to have to innovate in order to stay ahead of the competition. In recent months Amazon has announced the lease of a 24,000 square meter warehouse in Dandenong South, which is likely to become the first of many “fulfilment centres” in Australia and with plans for their launch moving quickly, you can expect Amazon to start operating some of its se

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