NEWS

Case Study: Influencer Marketing - Butt Naked Skin Foods

At Haines Consulting Group, we offer a variety of services over a range of areas. In recent times, we have delved into the world of influencer marketing and PR solutions for businesses. Influencer Marketing is now considering the fastest - growing online customer acquisition method. Why? Well, people trust people, especially someone who they have followed on their own merit. We have grown up in a world saturated in advertising and in return, we've become hypersensitive to when something is being sold to us. It goes without saying that traditional methods of advertising still work, however there has been a move to the world of ‘native content’: navigating your brand to natively pop in your de

Rise in Demand Gives Australian Businesses a Chance to Grow

The Chinese e-commerce market is the largest in the world, with online retail sales expected to surpass $1.1 trillion in 2017. With such a large market to sell to and high demand for quality international goods, importers are working hard to set up online stores and get their products into the hands of Chinese consumers and some are having tremendous success. Cross border e-commerce purchases now account for roughly 40% of all online transactions in China, with that number expected to rise to over 50% by 2020. This shows that Chinese consumers do want high quality international goods, but they just need a way to access them. This also puts Australia in a unique position, our geographical

3 Major Reasons Why Customer Service is Vital for your Business

Customer service has always been a vital part of any business, but in today’s hyper competitive business environment it is becoming increasingly important. But what benefits can excellent customer service give you and is it worth investing in? 1. Brand Growth Perhaps the most important reason for having excellent customer service is what it adds to your brand. Providing customers with a good experience when buying from you has a big impact on how they think of your brand. Having good word of mouth about your business is one of the most powerful assets a business can have, while on the flip side having bad word of mouth can absolutely kill your business. Statistics show that a happy custome

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